People | Social Responsibility: people above all

For Rottapharm|Madaus, carrying out its economic and production activities, taking into account the people involved and the social context in which it operates means to want to deepen the knowledge of its role, not only as an entrepreneurial entity, but also as a social one. It is important that performance goals – a natural part of it, being a company – are always accompanied by other goals such as care for the territory in which it operates, for the people who live there, for its collaborators and for all those who, directly or indirectly, associate with it.

• People in Rottapharm|Madaus: workers and associates
• Information to the public
• The local community
• Collaboration with ONLUS Children in Crisis
• Promotion of Art and Culture

People in Rottapharm

The Company currently employs more than 2000 workers in over 85 countries in the world.
Overall, approximately 8% of human resources is employed in the sector of research and development, 29% in production plants, 51% in the commercial sector dedicated to sales (both internal and external) and the remainder 12% in staff.

Workers and associates
Rottapharm|Madaus is developing a system of management of health, safety and well-being in the work places that will integrate with the environmental sustainability and energy-saving system. The Group protects the safety and health of all of its workers thanks to a human resources management policy based on transparency, respect for people and the guarantee of a healthy workplace. A safe workplace for its workers is in fact a priority for Rottapharm|Madaus. Thanks to the strict application of security systems and procedures, accompanied by a continuous training of its workers, the occurrence of accidents in the workplace has significantly been reduced along the years.

A workplace should not only be safe but also comfortable. Recently, the buildings of our headquarters in Monza underwent a radical restructuring and remodeling: a more modern and functional organization of the offices with substantial improvements in their sustainability (technologically advanced lighting |heating |air conditioning systems for energy saving) are the tangible results of the recent works of modernization.

To learn more about the remodeling carried out in the headquarters of Monza click here »

In a company, people play a fundamental strategic role for the success of every activity. Fully aware of this, Rottapharm|Madaus places priority on the training of all its workers and invests in its assets through the promotion and/or financing of professional training and updating courses aimed to maintain a high level of competitiveness. Caring for people also includes the benefits and perks that the company places at the disposal of its workers. Just to mention a few: the company cafeteria and reserved parking for the workers, while other services are already planned for the future.

Information to the public

The central role of people in the company mission is evident and part of its nature, but it does not exclusively limit itself to scientific research. As a matter of fact, Rottapharm|Madaus has long been promoting and conducting important initiatives capable not only of involving patients, but also institutions and associations for a global improvement of health. Campaigns of information and education on health of strong social and sanitary impact, awareness campaigns on the prevention of minor and major pathologies
Moreover, R|M has, for many years, been the promoter of an important educational project through the web portal esseredonnaonline.it .

The local community

Active commitment: this is how Rottapharm|Madaus’ philosophy of respect towards the communities that house its premises can be summed up, in a constant development and improvement perspective.

• Rottapharm|Madaus Fund for Science and Culture
  The Company has established the fund Rottapharm Science and Culture, at the Fondazione della Comunità di Monza e Brianza (Foundation of the Community of Monza and Brianza), for the promotion of science and culture in the territory of Monza and Brianza.
  
• The Social Guardian
  Rottapharm|Madaus gives its financial contribution for the creation of the post of social guardian to the city of Monza which accommodates the headquarters of the Group. This important social figure has the mission of caring for the lower socio-economic classes, giving support to families and citizens in social discomfort and preventing cases of loneliness, marginalization and social emergency (of the elderly in particular).
• Contributions
  Rottapharm|Madaus supports important artistic and cultural events and iniziatives.
  In 2005, R|M has offered the city of Monza mega installation Lo Scrittore by Giancarlo Neri in occasion of the bicentenary anniversary of the city Park.
  
• Sport sponsorship on the territory
  With its brand Saugella, Rottapharm|Madaus is the official partner of Saugella Team, the female volleyball team of Monza.

Collaboration with ONLUS Children In Crisis

For years, Rottapharm|Madaus has been promoting and materially supporting a number of initiatives designed for the care of children in the neediest areas of the world, thanks to its cooperation with ONLUS Children in Crisis.

In May 2008, the main project of this multiannual union began: the building of a professional training centre for girls in Liberia.

Introduction
Fourteen years of conflict in Liberia has had a devastating impact on school infrastructures and on the education of women, war’s main victims. Rapes and sexual violence have often been used as actual weapons, so much so that ONU estimated that in 2003, at the height of the war, Liberia had the world’s highest number of pregnancies among teenage girls. As a consequence of the war, besides the traditional premature marriages, currently, there is also a large number of single mothers who cannot attend school. Liberia’s unemployment rate is over 85%, with an even higher percentage for women.
This situation persists despite the great changes in the recent years: Liberia is now at peace, governed by a female president who firmly believes in the role of education for the rebuilding of the country.
In the last 2 years Children in Crisis has been working closely with the local association Forum for African Women Educationalists (FAWE) to rebuild and equip two schools in Monrovia, the capital of Liberia. The success of these projects has prompted Children in Crisis to continue the work, renewing its commitment with FAWE to ensure a quality education to Liberian women. How? With a large-scale professional training program in Montserrado and in the River Cess region. Children in Crisis is currently committed in supporting FAWE in the construction of a professional training center in the main town of the River Cess region, Cestos City. This location was chosen by FAWE because in addition to being one the traditional areas of activity of the association even before the war, it is situated in the South-Eastern region of Liberia, the most remote and the least served by NGOs.   

Professional Training
FAWE’s experience has demonstrated that many women do not have access to the traditional school system because they are single mothers. These women often not only need basic education but, above all, practical skills to earn their living independently. The professional training centre accommodates 200 women and includes six classes, in which literacy and training at different levels will be covered. Simultaneously, three workshops for professional activities are available. FAWE is selecting, through market analyses of the area, the activities for the courses so that the training can offer the women with ample skills to provide for a secure vocation at the end of the course. Among the subjects available will be: masonry, tailoring, carpentry, typing, and fish preservation techniques. In April of 2008, Rottapharm|Madaus confirmed its participation to the project: it fully finances the building of the River Cess centre to improve the training activities and the literacy of young women in Africa.

See the photos of the Training Centre of River Cess »

Promotion of Art and Culture

For years Rottapharm|Madaus has been involved in important initiatives in the artistic and cultural field, both at the local and national levels. Valorizing the artistic patrimony of the territory, improving its fruition for the citizens, concretely contributing to the recovery and/or maintenance of what we have inherited from history are just some aspects of R|M’s commitment to art, a path that the company follows through contributions and funding, but also through direct promotion.

Babygella – Discovering Art Together
a project of national inspiration promoted by Babygella and directed to carry out initiatives to bring children and young people, together with their families, closer to the world of art and culture.

Among the initiatives promoted in the recent years are:

• La Pozzanghera – Interactive micro-landscape for children (2011). Studio Azzurro in collaboration with Babygella at the Fabbrica del Vapore for the “Posti di vista. Design sensibile” (Posti di Vista Sensitive Design) fringe event. The La Pozzanghera interactive installation dedicated to children was the protagonist in this event.
• Poldi Pezzoli Museum of Milano (2010). The first of the series of books starring Poldo the Ghost is realized, dedicated to the youngest visitors who set forth to discover the treasures of the Museum.
• Didactic workshops for children (5-12) during exhibitions in Monza (2008-2010)
• Didactic workshops at the exhibition Ritratti (Serrone della Villa Reale of Monza, 2008) In occasion of the exhibition Mostrarsi e Apparire (Showing and Appearing), Babygella created a workshop intended for all of the youngest visitors, with a lot of thematic initiatives and games.
  
• Il Murale di Milwaukee di Keith Haring (2007) (The Mural of Milwaukee by Keith Haring) Babygella produced and offered all of the visiting children of the exhibition a mini kit to learn English with Keith Haring, while enjoying themselves and becoming young aspiring artists.
  
• La Pozzanghera - Micropaesaggio interattivo per bambini (2006) (The Puddle Interactive micro-environment for children) An amazing video installation of Studio Azzurro that portrays the magic cycling of the four seasons, accompanied with corresponding visual and audio impressions. A project realized thanks to the combined effort of the Assessorship for Culture of the City of Monza, Babygella and Studio Azzurro.
  
• Il Fazzoletto Arancione (2005)(The Orange handkerchief) A short movie, directed by Paolo Lipari, made for school-age children. The movie, distributed at no charge to all of the elementary schools of Lombardia, teaches children a new way of understanding pictorial works, opening new windows to fantasy.
  
• I Re del Mondo – ovvero la Corona Ferrea rubata (2005) (The King of the World or the stolen Iron Crown) The book written by Roberto Piumini and illustrated by Gianni De Conno (Carthusia Publisher) that Babygella donated to all the schools of Monza.
  
• Poldi Pezzoli Museum of Milano (2005) Didactic journey through Audio-guides – Italian and English – to discover together, with Poldo the Ghost, the secrets of the museum’s rooms.
  
• National Archaeological Museum of Naples (2004) The first permanent didactic program in an Italian museum, produced thanks to the images and texts of Chiara Rapaccini in the form of a fascinating story.

FAI (Italian Environmental Fund)
Rottapharm | Madaus has participated in the Corporate Golden Donor programme promoted by the FAI organisation. The Italian landscape, art and nature represent an irreplaceable heritage for our country, not only from an economical point of view but also and above all from that of a social nature. For over 35 years, the FAI deals with the safeguarding and increasing the value of such legacy, by actively taking part in community awareness programmes on one hand, and for those relating to institutions on the other. With this in mind, the FAI has established the Corporate Golden Donor programme, an alliance between companies that are sensitive to social and environmental responsibilities aimed at protecting and increasing the value of the Italian environmental heritage.

R|M subscribing member of Civita
The Civita association – a no-profit organisation founded by a group of companies, public sector entities and universities – represents an important reference point within the national debate on cultural heritage and activities. With more than 180 Associates (both public and private sector entities and companies) it is strongly committed to the promotion of culture by means of research, congresses, events, publications and projects. Civita is committed to safeguarding as well as increasing the value of the cultural and environmental heritage of our Country: for years now, R|M has also shared the same objectives, by operating within the territory both by means of donations and granting funds, and via direct promotion, in terms of development and growth. In this context, it comes natural to become a member of Civita in order to be able to work in synergy with the association towards the achievement of these objectives.

Hangar Bicocca
The Company sponsors the Educare con l'arte. Quando l'arte contemporanea aiuta a crescere (Education through Art. When contemporary art helps you to grow) project developed by the Hangar Bicocca Foundation , the site-specific activities and initiatives of which have always been characterised by research and experimentation. Just as research and experimentation are the core activities within Rottapharm|Madaus. The Educare con l’arte. Quando l’arte contemporanea aiuta a crescere (Education through Art. When contemporary art helps you to grow) project – managed by the HB-EDU department – wishes to help young people understand contemporary art and its fundamental association with present day experiences, by means of a finally open-minded, forward-looking school. The involvement of teachers of different subjects becomes the driving force behind the encouragement towards the opening of young minds, as it is by means of artistic language that these students may comprehend the teaching of subjects other than art itself.

Rottapharm Special Award - Biennale Giovani (Young People’s Bienniale), Monza
This award was established in 2007 in order to enhance the value of young creative resources. Such prize is awarded by a specific panel of judges to one of the participants in the Biennale Giovani (Young People’s Biennale) competition held at the Serrone of the Royal Villa in Monza. The selected work is acquired by Rottapharm|Madaus and it is donated to the city of Monza for its future picture gallery. The award event is in its third year: this year, The Freddie Mercury Photocopied Tribute Concert (2011, Video on DVD, 1h21) has won the award; the work was created by Andrea Mastrovito, an artist who was born in 1978; he is based in both Bergamo and New York and he has created several artistic videos to his credit. The winners of the previous years were Carla Mattii in 2007 whereas Christian Breed and Nicola Bragantini came joint first in 2009.

Teatro alla Scala di Milano
Rottapharm|Madaus is a supporting company of Teatro alla Scala of Milan